Exhibition & Planning and management

Exhibition & Planning and management


Basic information
The time of publication:2008-7
Press:Liaoning Fine Arts Publishing House
Author:Zhang Liquan editor
Pages:79
Words:150000
BookTitle:Exhibition & Planning and management
Preface
The exhibition industry in the developed country by education, occupation and technology education and research attention. With the rapid development of social economy, although the exhibition industry in China started late, but the development from "Nine Five" since China exhibition industry rapidly, in recent years, with an average growth rate of 20% growth year after year, plays a more and more important role in the Chinese economic stage. Despite the rapid development of exhibition industry, but compared with western developed countries, China's exhibition industry is still in the embryonic stage, development is not mature, the relatively weak competitiveness. China's exhibition industry both large in scale, benefit or the quality aspect disparity with the developed countries, mainly reflected in the level of management, operation, display design is low, these problems have to do with the MICE talent shortage has a direct or indirect relation, MICE talent shortage has become a bottleneck restricting the development of exhibition industry in China "". According to the State Department of labor and social security departments statistics, gap of exhibition talents in China nearly 2000000 people in the past three years. Therefore, all kinds of schools and research institutions have been aimed at the exhibition industry in this position, with different levels of education, development of education at different levels of professional exhibition. From the current exhibition education research institutions in China, mainly divided into two categories: one category is the opening exhibition of professional colleges and occupation school; another kind is to rely on the university or industry backbone to do scientific research center. From the personnel training mode of MICE Education in our country, the first level for occupation training education, specialized training skilled talents exhibition required all segments of types of work, such as booth design, exhibits warehousing and transportation, exhibition marketing etc.. The second level is the certain level of operations, to continue their studies to obtain special Diploma of event class. The third level to degree level, accept education college, Bachelor or master level diploma. Exhibition information exchange form tend diversification, such as academic conferences, industry executives, government training activities personnel training programs. Use all the resources to accelerate the training of personnel professional exhibition in china. Although local colleges and related units are actively exploring the mode of running exhibition itself, but from the construction of exhibition subject perspective, China's exhibition education starting point is low, especially the display design professional teachers strength weak, many teachers are from advertisement decoration, interior design and other disciplines turned over, the teaching method many or directly to the interior design and advertising design two courses put together a simple teaching mode, innovation rarely. Development needs of convention and exhibition industry series is far behind the exhibition industry. From the future occupation characteristics show design professional, the professional trained professionals, should have the use of modern design, in the big, in, small exhibition, festival activities space exhibition design, construction and provide creative and artistic appeal of the visual presentation of service personnel. Occupation characteristic had decided its practice, especially the occupation technology education is different from the bachelor's degree education mode. Therefore, we should be according to the occupation technology education mode, and different market positioning requirements, formulate the corresponding teaching system and teaching material system. It is in the background of the ultra conventional development of the exhibition industry, exhibition industry professional training of practical and technical talents, must pay attention to building materials exhibition industry related series. Because the textbook positioning is accurate, the quality is excellent, the structure is reasonable, whether the distinctive characteristics, whether the practical, will directly affect the quality of personnel training. For the development of the exhibition industry and needs based on this understanding, we write ((Exhibition -- Planning and management "," the exhibition display design renderings -- "" -- Design of exhibition space, exhibition ", exhibition --" exhibition design "," Convention -- display media design "series, we always try to to reflect the exhibition professional practicality, practice and practical features, throughout the book strongly emphasizes the teaching professional and systematic, display design professional curriculum and teaching structure as the basis, and strive to from creative design to the physical realization, and participated in the preparation of the main professional teachers have rich display design practice experience and teaching experience, has participated in numerous large-scale exhibition planning, exhibition engineering design and construction management, they put the practice and research dedicated to share with you, for exhibition design professionals paid a great deal of effort. 
Summary of contents
Professional and systematic throughout this book to emphasize the teaching material, the course setting and teaching design professional display as the basis, and strive to from creative design to the physical realization, and participate in major professional teacher preparation have a display design rich practical experience and teaching experience, has participated in numerous large-scale exhibition planning, display management of engineering design and construction, they put the practice and research dedicated to share with you, which made great efforts to professional exhibition design personnel training. 
Catalog
The first chapter outlines the basic exhibition of 
the first day of convention and exhibition economy meaning of
second festival exhibition classification
third domestic and international exhibition industry status quo and development trend of
second chapter of convention and exhibition industry management of
the first festival exhibition industry basic elements of
second festival exhibition project management basic theory
> exhibition subject first festival exhibition theme positioning
second festival exhibition theme market survey
third section questionnaire design
fourth day exhibition planning and organization of
Fifth Festival Exhibition Marketing
sixth Festival selection and planning
fourth chapter exhibition logistics management
the first section exhibits packaging and transport
second festival exhibition foreground and background of the basic working procedure of
fifth chapter case analysis
Chapter abstract
In four, China's exhibition economy of China's exhibition industry from small to large, accelerating the pace of development, industry economic benefits increased year by year, has become a new bright spot of economic development throughout the. By the end of 2006, China mainland has about 170 more than 2000 square meters of all kinds of convention and exhibition venues, the total area available for exhibition reached 5360000 square meters, of which 2 / 3 is the roomIn the exhibition hall, 1 / 3 as the house outside the exhibition hall, the exhibition area in the world. However, the rapid development of exhibition economy, China's exhibition industry also has many problems. (a) mice talent resource construction slow exhibition economy is intellectual economy, a successful event requires a large number of highly qualified professionals for meticulous planning. Unfortunately, our country in this aspect talent shortage. Although our country boasts millions of convention and exhibition industry force, however, both low exhibition organizers, managers, construction personnel or provide other services for the exhibition of the quality of personnel, many people are "left", come from the relevant professional career. Exhibition personnel division of labor is not clear, most people did not have their own expertise, exhibition business strategy lacks the essential quality and pour the exhibition of advanced. In addition, the exhibition economy in our country has not formed a specialized division of labor cooperation pattern, which provides services for the exhibition of technology, information, theory research is lagging behind. The same number of personnel is the exhibition organizers, the exhibition is the implementation of management and Exhibition project. From the exhibits collected the transport of exhibits, exhibitors arrangement until provide food, shelter, and other services are borne by the same group of people, this reduces the Convention efficiency to a great extent. Reportedly, Shanghai city has insight into this problem, in addition to its importance to cultivate high-quality exhibition planning personnel, also pay attention to improve the quality of meeting reception clerk. Shanghai issued a "special meeting reception technical grade standard" waiter, formulate business reception waiter teaching documents, has developed the relevant training materials. In addition, but also create a specialized exhibition work of brand exhibition company, the exhibition economy and early to the specialization step. Only emerged more high-quality exhibition talents and famous exhibition company, can make the quality and efficiency of our country's exhibition economy continues to improve. (two) the lack of scientific and overall planning of the construction Chinese large exhibition hall has reached alarming speed, scale has reached alarming proportions. Area of Xi'an International Convention and Exhibition Center of 100000 square meters, a total investment of 4500000000 yuan; Wuhan International Expo Center venues face secret of 200000 square meters, with 220000 square meters of Stars Hotel and 30000 square meters of the conference center, a total investment of about 7000000000 yuan. According to statistics, in recent years, the domestic construction area of more than 10000 square meters exhibition hall is more than 30, this data than the known as "the world exhibition powers" German National Pavilion area. The exhibition economy is not the venues have exhibition project, many stadiums after the completion of the operation and operation are often in trouble. For example, a few years ago some exhibition hall in Nanjing, Xiamen and Shenyang, because is unable to maintain and to transfer the property. In 2006 Hainan and Guangdong some pavilions and the emergence of recommit the same error results. Facilities first-class pavilion built in succession after, how to manage to make it work, has become a heavy burden for local government. Some city leadership in order to ensure the operation of exhibition venues, personally and to the relevant departments and associations to pull the exhibition. Although the country introduced a number of preferential policies to support, step up personnel training work, but how to carry out the successful exhibition, huge venues how to run the business, who is going to run, as governments around the world problems. Survey data China Convention and exhibition economy research shows, compared with China's exhibition, the number of 20% annual increase rate in recent years, the exhibition venue unit area income is decreasing year by year, fell 31.3% in 2002, dropped 2003 25.1%, 2004-2007 years of decline slowed down, but the trend is still obvious. (three) the exhibition activities are lack of macro regulation and industry self-regulation, imperfect laws in China since 2005, promulgated the "measures for the administration of intellectual property rights protection", "park holding economic and trade exhibitions approval management approach (Amendment)", "Shanghai city exhibition industry management approach", "on the implementation of brand exhibition schedule Protection Notice" and a number of laws and regulations. FH is for park, exhibition market access, project approval procedures, supervision and management of the park and the exhibition exhibition activities by quasi governmental behavior to the market laws and regulations change process less, for the rapid development of the exhibition economy in our country, the relevant legal facilities also is lagging behind. China's lack of self-discipline in the macro-control of exhibition economy and industry, especially in the Convention and exhibition management way is not much, not enough. Some exhibition organizers arbitrary charges, arbitrary price hikes, the exhibitors at the exhibition by. This is not normative market short-term economic effect, not only not conducive to the exhibition economy scale and profit increase, but will defeat the confidence in the Convention and exhibition economy, and even some of the exhibition organization to the exhibitors fee only, without any qualification review, the exhibition to be worthy of the name evolved into the venue, leading some exposition a fair, fair, provides a rip off a space and opportunity for some small positive intention exhibitors. Such as the National Hardware Fair held in Shanghai meeting, sell the fungus, pine nuts, cheap jewelry, inferior crafts galleries, even I do not know where doctors make expert clinic, many qualified exhibitors dissatisfaction, seriously hurt the fair credit. Some local governments take everything on oneself in the office of the exposition, the exhibition featured many neither, meaning no substance. Not only did not play a role, the exhibition economy due instead to harass the people and waste money, waste a lot of manpower, financial resources, material resources. Integrated afore-mentioned, although our country in the exhibition economy activity also save as many imperfect places, but with the establishment of exhibition activities in China are not ashamed and in-depth development of the exhibition industry association, believes that the Convention and exhibition economy will play a more important role in social economy.
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