The time of publication:2009-6Press:Jiangxi Fine Arts Publishing House limited liability companyAuthor:Xu Xin editorPages:87BookTitle:Creative typeface tutorial
This book from the design theory for the first time the height hand-painted POP font creation has done research and exploration and bold, and strive to achieve the "delegate to fish", hope that we learn through this book is more than just changing skill several fonts, and infinite creative space. In this way, your own hand-painted POP font design work will begin to be born in your mind. We can from imitation to innovation, rational innovation under the guidance of the theory.
Xu Xin, pen name of west. Graduated from Luxun Academy of Fine Arts, Chinese famous hand-painted POP designer, chief expert of national commercial artists occupation qualification examination expert committee, chairman of the Beijing POP League, Deputy Secretary General of Art Management Professional Committee China Culture Management Institute, responsible for the national commercial art designer certification training promotion agency, Beijing West International hand-painted POP studio chief POP architect, trainer. The chief representative of China POP China International Exchange association. South Korea POP cooperation project person in charge, honorary president of South Korea POP association. in 2006 September, involved in the production of CCTV "absolute challenge" show POP crafted and hand painted graffiti. in 2007 January, South Korea POP association should be invited to South Korea held the "POP" China calligraphy font "POP" two lectures Chinese illustrations. The same year in POP. Hongkong investigation China participated in Japan and South Korea Co hosted by the International Union of hand-painted POP. , held more than 20 hand-painted POP series extension lectures, by colleagues as the hand-painted POP ambassador. in 2007 June, published "commercial hand-painted POP certification training materials" primary, intermediate, advanced three textbooks, art management committee Chinese society culture management is designated as national commercial art designer certification exam textbook. Beijing 2008 Olympic Games champion portrait cartoon creation, more than 30 pieces, published in "science and Technology Daily" the Olympic Games. in 2008 September, Beijing radio "experts" column invited as guests, the development status on the painted POP. in 2008 November, "Beijing Evening News" column page coverage wealth she painted POP entrepreneurial story. In 2008 December the "manual" magazine special coverage. in 2009 February, editor of "hand-painted POP common dictionary" published. in 2009 February, was elected "occupation" magazine cover, "occupation" magazine's "person" column reported west of hand-painted POP poineering story. in 2009 April published "commercial hand-painted POP common dictionary", art management professional committee China society culture management is designated as national commercial art designer certification exam.
The first chapter font design change based the first painted POP font design second bold based writing third Song typeface based writing Fourth POP body based writing second chapter plane change form the first section hollow and insider font decoration second festival radicals and strokes font decoration third section structure and changes the font decoration fourth section details and dotted font decoration fifth series and the United font decoration third chapter level change form the first quarter trim and background font decoration second laminated with overlapping font decoration third interleaving and through the stack font decoration fourth fold belt and repeated font decoration fifth twisting and bending font decoration fourth chapter three-dimensional changes in the form of the first bump and embossed font decoration second perspectives and angles font decoration third day volume and type font decoration Fourth projection and reflection of the font decoration fifth day space and contradictory character decoration
The first chapter font design concept change first painted POP font design POP: POP is English Point of Purchase abbreviation, can be translated as point of purchase, also called the point of purchase, the first shop posters posters, it is currently very popular forms of advertising, product R & D, production is through earlier, processing, product advertising, finally put advertisement form the final sales at the mall, also known as the end of the advertisement. The ultimate goal of production and processing sales, showing the importance of POP advertising. POP originated in the USA, after the first World War and economic crisis led to the great depression, expensive cost of advertising has become a heavy burden on enterprises, and emerge as the times require large supermarket USA, so people from the economic price, flexibility, rapid starting, and gradually to substitute POP for other expensive media campaigns. The holiday POP, auction needs POP, even the layout of the store also need POP0 so POP related books are also more and more, short-term training class POP has appeared. With the economic development and change, international chain supermarkets to expand abroad business, POP gradually spread to Asia: Japan, Korea, and China's Taiwan region is Asia HPOP earlier development areas. POP a word in our country is considered to be painted POP term time relatively late, people began to use the Mark pen making POP started relatively late time. But POP this form in ancient China there, everyone from the ancient costume TV to see the hotel wine and tea shops, tea and so on are actually POP the earliest forms of advertising, these are directly convey the store or product features of the POPo POP today has become the darling of the era, although it is not like TV advertising and newspaper advertisingIt has a strong impact, but have the characteristics of low cost, fast speed of updating, changing, easy production, so it is an indispensable form of advertising.
Creative typeface tutorial download
Creative typeface tutorial download
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