CI design

CI design


Basic information
The time of publication:2007-3
Press:Hunan Art
Author:Zhan Wenyao
Pages:214
BookTitle:CI design
Summary of contents
What is CI? Is a "management skills", is the enterprise "personalized" strategy, is the enterprise "innovation strategy", or information and communication strategy? CI is not an independent but the project design, it includes corporate positioning, business philosophy, determining carding behavior standard, has been to use visual identification system, unified, bright, convey organizational spirit, strengthen the organization and personality, enhance the competitiveness of enterprises, design behavior ultimately increase organization economic benefit and social benefit.
Catalog
The first chapter CI design overview of CI strategy of section second, the formation and development of CI in section third, the development trend of modern CI CI second chapter the basic framework and design principle of CI section CI the basic structure of section second, the basic principle of CI design third CI design of the basic function of the third chapter of implementing CI strategy the first section of the implementation of CI strategy motive motivation second CI strategic opportunities to confirm the fourth chapter CI strategy analysis in the early stage of process of the first section investigation stage second section image orientation third the abstraction of the fifth chapter of visual identification system (VI) design principles and methods to identify design and development section third visual identification system identification design and development of the first visual recognition system is designed and developed in section second, visual identification system reference map 
Download

CI design download

Comments and ratings
    No Comments