New design of advertising

New design of advertising


Basic information
The time of publication:2007-6
Press:Shanghai Bookstore Publishing House
Author:Liu Yanrong
Pages:59
BookTitle:New design of advertising
Catalog
The first chapter outlines a sequence of advertisement design, advertisement of definition two, the purpose of advertising, advertising three 1 2 3 information exchange to promote circulation promoting competition four, advertising function 1 information dissemination functions of 2 guide consumption function 3 communication channels to promote production, import and export commodity sales function 4 to encourage competition, promote the production and business operation and management functions of modern advertising elements five, 1 advertising body 2 commercial advertising paid 3 advertisement nature 4 advertisement second chapter advertising various promotion form, the type of advertising 1 political advertising 2 Cultural Arts Advertising 3 commodity economy, advertising 4 public service advertising, advertising two extended form 1 advertisement 2 radio advertising network advertising outdoor advertising 3 4 third chapter of advertising design, advertising creative image of the 1 creative advertising creative connotation 2 advertising creative principle two, advertising creative marketing analysis and strategy 1 advertising market analysis of 2 advertising creative strategy points three, the advertisement creativity process four, advertising creative thinking methods. The fourth chapter advertising creative thinking method, advertising design, advertising text in two color design in three, in advertising Graphic design, advertising design four fifth chapter of advertisement design, advertisement design procedure and the performance of a program two, advertising design forms @##@ bibliography.
Book readers and teaching object is basically the same, mainly for art design major in science and engineering, integrated university students. The book for clues to the theory, using a large number of typical pictures to illustrate the problem, professional design practice for the purpose of advertisement design, firmly grasp the psychology of learners, give full consideration to the actual ability of learners, and solve practical problems often encountered in work and learning, better coordination of science and technology, the students' comprehensive universities design professional learning, have a definite object in view of the theory and the practice, through the book learning can make the level of professional design readers get greater improvement. The book is divided into 5 chapters, explain profound theories in simple language, with the skills, the design concept com.
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