The time of publication:2008-7Press:Liaoning Fine Arts Publishing HouseAuthor:Zhang LiquanPages:78Words:150000BookTitle:Convention & Exhibition Design
Convention and exhibition industry by higher education occupation technology education and scientific research in the developed country attention. With the rapid development of social economy, although the exhibition industry in China started late, but the development from "Nine Five" since China exhibition industry rapidly, in recent years, with an average growth rate of 20% growth year after year, plays a more and more important role in the Chinese economic stage. Despite the rapid development of exhibition industry, but compared with western developed countries, China's exhibition industry is still in the embryonic stage, development is not mature, the relatively weak competitiveness. China's exhibition industry both large in scale, benefit or the quality aspect disparity with the developed countries, mainly reflected in the level of management, operation, display design is low, these problems have to do with the MICE talent shortage has a direct or indirect relation, MICE talent shortage has become a bottleneck restricting the development of exhibition industry in China "". According to the State Department of labor and social security departments statistics, gap of exhibition talents in China nearly 2000000 people in the past three years. Therefore, all kinds of schools and research institutions have been aimed at the Convention and exhibition industry in this position, to carry out education of different levels of professional exhibition in a variety of different levels of education. From the current exhibition education research institutions in China, mainly divided into two categories: one category is the opening exhibition of professional colleges and occupation school; another kind is to rely on the university or industry backbone to do scientific research center. From the personnel training mode of MICE Education in our country, the first level for occupation training education, specialized training skilled talents exhibition required all segments of types of work, such as booth design, exhibits warehousing and transportation, exhibition marketing; the second level is the level of service, continue to study to get the special diploma Exhibition class. The third level to degree level, accept education college, Bachelor or master level diploma. Exhibition form of information exchange is tended to diversification, such as academic conference, senior training activities within the industry, government personnel training programs. Use all the resources to accelerate the training of personnel professional exhibition in china. Although local colleges and related units are actively exploring the mode of running exhibition itself, but from the construction of exhibition subject perspective, China's exhibition education starting point is low, especially the display design professional teachers strength weak, many teachers are from advertisement decoration, interior design discipline and turned over, the teaching method many or directly to the interior design and advertising design two courses simply piecing together the teaching mode, innovation less. Development needs of convention and exhibition industry series of textbooks is far behind the exhibition industry. From the future occupation characteristics show design professional, the professional trained professionals, should have the use of modern design, in the big, in, small exhibition, festival activities space exhibition design, construction and provide creative and artistic appeal of the visual presentation of service personnel. Occupation characteristic had decided its practice, especially the occupation technology education is different from the bachelor's degree education mode. Therefore, we should be according to the occupation technical personnel training mode of education and different market positioning requirements, formulate the corresponding teaching system and teaching material system.
This book is always trying to to reflect Exhibition professional practicality, practice and practice, professional and systematic throughout the book strongly emphasized teaching, the curriculum and teaching design professional display as the basis, and strive to from creative design to the physical realization, and participate in major professional teacher preparation have the exhibition design rich practical experience and teaching experience, has participated in numerous large-scale exhibition planning, exhibition management of engineering design and construction, they put the practice and research dedicated to share with you, which made great efforts to professional exhibition design personnel training.
The first chapter shows the engineering design of the basic overview of the first section shows the project basic concept second modern exhibition design has the basic characteristics of third day exhibition design art and design characteristics of fourth section shows the engineering design of the basic category of second chapter shows the engineering design work procedures and methods of the first section shows the engineering design work program of the basic concept of second day exhibition engineering design work basic factors of third day exhibition engineering design work the basic method of third chapter exhibition engineering design related factors (Ergonomics) the first festival exhibition engineering design scale factor of second day exhibition engineering in the design of visual factors of third day exhibition engineering design color effect factors of fourth section shows the engineering design of lighting and lighting factors of fifth section shows the human perception factors in engineering design of sixth Festival booth design principles and requirements of seventh case analysis and Deconstruction of fourth chapter exhibition design exhibition props and basic materials of the first section shows the engineering design of the basic items and the Chen second methods listed in section shows the basic decoration materials engineering design and the basic method of using ......
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