The time of publication:2008-7Press:Liaoning Fine Arts Publishing HouseAuthor:Xie YuelingPages:79Words:150000BookTitle:Convention & exhibition space design
Convention and exhibition industry by higher education occupation technology education and scientific research in the developed country attention. With the rapid development of social economy, although the exhibition industry in China started late, but the development from "Nine Five" since China exhibition industry rapidly, in recent years, with an average growth rate of 20% growth year after year, plays a more and more important role in the Chinese economic stage. Despite the rapid development of exhibition industry, but compared with western developed countries, China's exhibition industry is still in the embryonic stage, development is not mature, the relatively weak competitiveness. China's exhibition industry both large in scale, benefit or the quality aspect disparity with the developed countries, mainly reflected in the level of management, operation, display design is low, these problems have to do with the MICE talent shortage has a direct or indirect relation, MICE talent shortage has become a bottleneck restricting the development of exhibition industry in China "". According to the State Department of labor and social security departments statistics, gap of exhibition talents in China nearly 2000000 people in the past three years. Therefore, all kinds of schools and research institutions have been aimed at the Convention and exhibition industry in this position, to carry out education of different levels of professional exhibition in a variety of different levels of education. From the current exhibition education research institutions in China, mainly divided into two categories: one category is the opening exhibition of professional colleges and occupation school; another kind is to rely on the university or industry backbone to do scientific research center. From the personnel training mode of MICE Education in our country, the first level for occupation training education, specialized training skilled talents exhibition required all segments of types of work, such as booth design, exhibits warehousing and transportation, exhibition marketing; the second level is the level of service, continue to study to get the special diploma Exhibition class. The third level to degree level, accept education college, Bachelor or master level diploma. Exhibition form of information exchange is tended to diversification, such as academic conference, senior training activities within the industry, government personnel training programs. Use all the resources to accelerate the training of personnel professional exhibition in china. Although local colleges and related units are actively exploring the mode of running exhibition itself, but from the construction of exhibition subject perspective, China's exhibition education starting point is low, especially the display design professional teachers strength weak, many teachers are from advertisement decoration, interior design discipline and turned over, the teaching method many or directly to the interior design and advertising design two courses simply piecing together the teaching mode, innovation less. Development needs of convention and exhibition industry series of textbooks is far behind the exhibition industry. From the future occupation characteristics show design professional, the professional trained professionals, should have the use of modern design, in the big, in, small exhibition, festival activities space exhibition design, construction and provide creative and artistic appeal of the visual presentation of service personnel. Occupation characteristic had decided its practice, especially the occupation technology education is different from the bachelor's degree education mode. Therefore, we should be according to the occupation technical personnel training mode of education and different market positioning requirements, formulate the corresponding teaching system and teaching material system. It is the background of the Convention and exhibition industry this super conventional development, various environmental culture exhibition industry professional practical technical talents, must pay attention to building materials exhibition industry related series. Because the textbook positioning is accurate, the quality is excellent, the structure is reasonable, whether the distinctive characteristics, whether the practical, will directly affect the quality of personnel training. For the development of the exhibition industry and needs based on this understanding, we write "Exhibition -- Planning and management", "the exhibition display design, exhibition --" "-- Design of exhibition space, exhibition --" "exhibition design", "Convention -- show visual communication design" series, we always try to show exhibition professional practicality, practice and practice, professional and systematic throughout the book strongly emphasized teaching, the curriculum and teaching design professional display as the basis, and strive to from creative design to the physical realization, and participate in major professional teacher preparation have abundant of display design the experience and teaching experience, has participated in numerous large-scale exhibition planning, exhibition management of engineering design and construction, they put the practice and research service sharing and large family, which made great efforts to professional exhibition design personnel training.
"Convention & exhibition space design" always try to reflect the exhibition professional practicality, practice and practice, professional and systematic throughout the book strongly emphasized teaching, the curriculum and teaching design professional display as the basis, and strive to from creative design to the physical realization, and participate in major professional the teacher prepared with exhibition design rich practical experience and teaching experience, has participated in numerous large-scale exhibition planning, exhibition management of engineering design and construction, they put the practice and research dedicated to share with you, which made great efforts to professional exhibition design personnel training.
The first chapter of exhibition space design basic overview of the first festival exhibition space of the basic features of second day exhibition space of basic classification of third day exhibition space design of the basic procedures and steps of second chapter exhibition space design theme planning < br > first festival exhibition space design theme master second section display space design theme program third day exhibition space design creative third chapter exhibition space design and planning program the first day of exhibition space and Department of the Ministry of planning and design second day exhibition space instructions guide planning and design fourth chapter exhibition space design of the basic structure and design method of the first festival exhibition space structure of second section shows the plane and vertical space design of third day exhibition space design art processing technique fifth chapter case analysis
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