The time of publication:2007-3Press:Shanghai Far EastAuthor:Ma XinyuPages:77Words:121000BookTitle:Basic package design
The first chapter packaging design overview of packaging development overview, packaging development history two, Chinese packaging design development section second packaging and packaging design, packaging design, packaging two three, modern packaging design characteristics of the third festival goods and packaging design, packaging design, product and two categories of goods and packaging form fourth section a packaging designer literacy, basic quality two, creative ability and performance ability, ability to use three tools four, visual design and solid modeling ability, communication ability five second chapter design method and design flow of the first section of the design method, design two design principles, nature, three standard second section of the design process, the market research of the two, three, four design positioning design, design evaluation in Chapter third, market research and design of positioning the first day market research, research methods, research content, research two three four, section second investigation analysis program design positioning, brand positioning, product positioning, consumer two three fourth chapter Structure design and container modeling the first packaging structure design, structure design of definition two, structure design principle three, carton structure design second packing container modeling, the concept of a container, the container shape two other design elements three, Container Design Association chapter fifth packaging materials and manufacturing process of the first section packaging materials, packaging materials development and current situation of a status two, packaging materials constitute second printing and packaging design, packaging and printing of a survey of two, packaging and printing related concepts in Chapter sixth, decoration design and performance techniques of the first festival decoration design principles, packaging design, packaging decoration design commercial requirements two the themes of the three, the packaging decoration design criteria four, packaging decoration design performance method in section second, the packaging decoration design elements -- text, font, text category two three four spacing, kerning and alignment of text processing, five, third day of packaging decoration design elements -- map, map projection Like the three elements of the two section fourth, graphic packaging design elements -- color, color, a two color tone color three, fifth operation skills festival decoration design creation, design elements, a two feasibility study three, making computer design, design of four important means of second section five, @##@ design works the seventh chapter draft output series packaging design and works analysis of the first series of packaging design concept and the commercial one, series packaging design promotion two, series packaging design
Packaging and packaging design in the process of historical development, and the era of science and technology development, economic status, physical condition, advancing with the times, fully demonstrated the charm of packaging design in each period. Packaging design is the source of the packaging industry, which is related to many factors, art, culture and way of life, will enhance the quality of the packaging industry packaging design method. Outstanding packaging design in addition to embody the protection function, landscaping products, increase the added value of products, but also reduce production costs and packaging costs, expand market sales, consumer awareness of the brand reconstruction. Packaging design and beautify people's lives through the packaging of the carrier, to the social environment luster, showing the strength of a country's economy and people's quality of life. Packaging designers on the market perception, rational knowledge is profound, to resonate with consumers; very clear understanding of the competitors and the marketing environment, to create out of the ordinary work. At the same time, there should be a clear understanding of the legal norms of packaging, all kinds of products have different laws and information content and the specific packaging materials, graphic design, color, so as to make the packaging products to global development from a regional. This book from the theory, packaging design method, design process, market research and design orientation analysis, and strive to new ways of thinking; and elaborates the structure design of packaging, packaging materials and production processes, focus on graphic design elements of the packaging of the text, graph, color, packaging design is the creation of in-depth exposition in order to show the pictures; form, to the vast number of designers have inspired illocutionary, obtain a new creative thinking, played by the stone of its mountain role.
Basic package design download
Basic package design download
Art TXT downloadArt @ 2017